Despite the important role that the menstrual cycle plays in humanity, the topic still remains a taboo. Kotex recognizes this problem and wants both men and women to be educated and vocal about the importance of periods.

Art Director: Maddy Thompson
Copywriter: Tanner Manscill
Account Planner: Marinda Cummings

Fast Food Fashion is a commentary on two very common parts of current life in America—fast food and fast fashion. Both of which, we have been conditioned to not only accept, but to love. Both fast food and fast fashion, though, are hurting our planet and filling landfills across the globe. Most of us knowing fully the consequences of our actions, we continue to glorify what makes our lives temporarily more convenient.

Crush Who? is a game highlighting 24 of my past boyfriends, loves and crushes. Some people might think I’m boy crazy, and they’re right. I used to think that I was wrong for liking a lot of boys, but now I just think I am fun!

We are all fragile and susceptible to injury, just like piñatas. Luckily, there's Seguro Popular, a medical institution in Mexico designed to help you out after any routine accident or mishap.

As an art director, creating these piñata worlds was a dream. Being bilingual and holding the Mexican culture close to my heart, doing a campaign in Spanish was also very meaningful!

Art Director: Maddy Thompson
Copywriter: Greg Ballif
Director/DP: Luis Puente
Editor: Asher Huskinson
Colorist: Hannah Ruf
Music Producer: Cayson Renshaw
Vocals: Karlysue Pereyra

Electric Tragedy is a story of love and loss. Of a spark so tangible that it seems to be electric and an ending so abrupt that it can only be labeled as tragedy. As a director, I wanted to express this feeling that we have all experienced at some point in our lives and the stages that we face throughout our experience.

The beginning stage is full of caution, unsurety, stillness, and wonder. It’s personal, confined and in your head. It’s clear, like the morning light that breaks through a window. As time goes on, this caution turns into a curiosity - an exploratory time full of movement, hope and direction. This can be compared to dusk, when the light walks on the edge of darkness. Eventually this leads to the final stage - letting go. This is the stage of excitement and carelessness. It’s full of action, fully knowing that it could end in heartbreak. This stage could be compared to night, when all that is wild feels free to break lose.

Through location, movement, color and lighting, I created a visual story of an electric tragedy.

Director/Art Director: Maddy Thompson 
DP: Sidney Unga
Artist: HBD

Every girl has experienced the need to change her surroundings to fit her current stage in life. It’s an important manifestation of who she is and who she wants to be. Behr recognizes these important changes and the important role that a mother plays in facilitating these changes in her daughter’s life. This is dedicated to every loving mother that has loved her daughter enough to accept and encourage each change in her life, in each and every color.

Art Director/Set Designer: Maddy Thompson
Copywriter: Mikey Nielson
Director: Elizabeth Elieson
DP: Stephanie Bogdan
Music Production: Cayson Renshaw
Vocals: Maddy Thompson

Adobe recognizes that sadly, females in the creative industry are given less opportunities. We have decided to create an online code that will connect creative women through a network of help and support, with the hope that our female creatives can help one another learn and better their specific skills. The Adobe “A”, along with other key emojis, indicate understanding of and support of the cause, and a desire to help other female creatives find success. Our goal is to help women support one another, as we all strive to succeed in our endeavors.

Art Director: Maddy Thompson
Copywriter: Ben Bolton
Animation: Mikey Bready

Art, design, portraits made of candy, etc!

Last year, the juniors of the Adlab were tasked with the challenge of preparing for the Sundance recruiting fair. The theme was “All You Can Eat” and we created content that would hype up our recruiters. Pairing each agency with a food that was relevant to them, we art directed and directed these mini videos.